Gig Economy in Bangladesh: Challenges and Potential


Perhaps the easiest way to explain gig economy is to provide the example of ride sharing services like Uber, Pathao, Shohoz and the likes. They have literally revolutionized how riding a motorbike or driving a car can become an actual source of income.

Well, that’s how gigs have been disrupting the economy all over the world and unless something even more dramatic comes along, the future will largely consist of an ecosystem based on gigs, instead of the current model of jobs.

As multinational corporations have learned, sometimes through severe financial losses and rather painful experiences, Bangladesh can be a quite challenging market. Ask the ride sharing companies and they will probably say more or less so about their journey in Bangladesh. So how are the other, smaller ventures faring?

As good as can be expected in a country where orthodox views of conventional employment dominate how a person should choose a career. Gigs are nothing like 9 to 5 jobs and therefore harder to explain to the seniors, the decision makers in most families. This social barrier has been preventing many successful small business owners from quitting their jobs for the better part of a century.

Even if you try to explain that the service people such as handymen, plumbers, electricians have been making a living mostly through gigs, they will remain vehemently skeptical about choosing gigs as an alternative to other forms of careers.

The bohemians among you are probably rolling your eyes thinking those social barriers don’t hold water in this day and age. You’d be partially right since ride sharing alone has convinced everyone, at least the population of major cities that gigs aren’t going away anytime soon.

Part of the social protest stems from the inherent respect associated with the identity of a job holder and now that the freelance ride sharers are simply doing better than all entry level employees, the views are shifting. A key change in the mindset of the current generation is the focus towards money which is surprisingly gaining traction among older population.

If more gig platforms (like Handymama and Kajkey) keep thriving and convincing everyone of the potential, there is no reason not to expect them to become just as mainstream as BDJobs.

Major cities of Bangladesh are riddled with logistics issues that can be bypassed completely by making use of the decentralized network of workers or freelancers. While it’s understandable that several types of businesses can benefit from the facility offered through these platforms, some unusual clients (such as home-based f-commerce owners) are also likely to make use of the flexible options that are remarkably more affordable than conventional alternatives.

As these platforms grow, the next round of workforce registering for an account on those will also see how confident their potential employers are and how the demand for their services are constantly rising.

The current direction of our economy is quite promising but private sector investment is a problem. We are just not creating enough jobs to absorb the hundreds and thousands who graduate every year!

A growing number of fresh graduates are realizing this now while many undergraduate students are already working on their gig careers. It is starting to become a breath of fresh air in the stale unemployment scenario we have been observing for decades.

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